Aaron Sorkin, the writer behind the film A Few Good Men and the television series The West Wing, has been tapped to pen a feature on Facebook. To help him in his research, Sorkin, an admitted social networking first-timer, has set up a Facebook Group dedicated to the potential film. Facebook, which at the present time is not involved with the production of the film, has yet to comment.

On Wednesday’s edition of the Free Line we told you about Google Suggest, the new service that suggests keywords to users. Blogger Linda Buquet has written a fascinating article discussing the effects the new service might have with SEO concept known as the long tail of search. For those unaware, the long tail of search is based upon the idea that a search field gets smaller and more specialized when more words are added to the search. According to Buquet, Google Suggest is, at least for the time being, a great way to scout out the popularity of a search phrase. Phrases that have less overall results but at the same time is higher on the Suggest list might be more beneficial to your business than a phrase with more results, but lower on the list.

In other news, there’s QuarkBase. Simply put, QuarkBase tells you everything about your website, from the site’s search ranking to what kind of blogging software is used. QuarkBase also breaks down the social items related to your site, including pages posted to Digg, Delicious bookmarks, and comments from StumbleUpon. Your site’s traffic is also broken down, by both page views and by country.

Wetpaint is a tool designed to aide you in the creation of your own social network. The idea behind Wetpaint is to make building a networking site as easy as putting together a traditional website. Members have access to a wide array of tools, from blogging software to forums. Simple to use and ridiculously simple to maintain, Wetpaint is a free and easy way to get your site onto the networking bandwagon.

JamLegend is the latest in a long line of games to take on powerhouse guitar simulation games Guitar Hero and Rock Band. Unlike those games, however, JamLegend requires no special peripherals or video game systems. All you need is a keyboard — computer, not musical — and an Internet connection. The actual game is completely free. At press time, JamLegend only features three bands and twenty songs, but that number should be increasing shortly.

http://www.techcrunch.com/2008/08/28/jamlegend-takes-on-guitar-hero-on-the-web-1000-invites/

Aaron Sorkin，电影《A Few Good Men》以及《West Wing》系列连续剧的幕后编剧，不久前被披露要执笔撰写一部关于Facebook的电影。为帮助他的研究，Sorkin，这位公认的社会化网络先锋人物，立马就为他建立了一个Facebook Moive的群组，Facebook方面还没有发表任何官方评论。

Microsoft has been named the top display advertiser on the web in the month of June. Redmond produced roughly 5.5 billion display ads, which were seen by 126.3 million people, beating out such notables as Netflix and the University of Phoenix. Many analysts are under the impression that Microsoft’s 1.7% market share — up .7% from May — is due to their aggressive advertising of Windows Live Search and the introduction of its Windows Live Search Cashback program.Microsoft might be on top when it comes to purchasing ads, but it finishes in fourth when it comes to actually displaying them. That award goes to Fox Media, the parent company of MySpace. Fox Media ran 52.3 billion ads in June, giving them a surprising 15.9% share of the market.

Yahoo comes in second with 34.6 billion ads and a 10.5% share. Other companies listed include AOL, Google, and Facebook. While Yahoo is far behind Fox Media in terms of the amount of ads, it outdoes Fox Media in the overall amount of viewers. Yahoo ads were seen by 150 million unique users in June, while Fox’s ads were only seen by 83.7 million unique viewers.Google is finally bringing its Google Ad Manager tool to the masses. Ad Manager, which disseminates, tracks, and manages both first and third party advertising, has been in closed beta status since March. Google is seen by some as the chief competitor to OpenX, an open source software system that performs largely the same tasks. It is also believed that Google has the early advantage over OpenX, largely due to Ad Manager’s ease of set up and ties to the already powerful AdWords.

Chris Brogan has written an interesting piece on using Twitter to help expand your business leads. In “How to Listen for Opportunities on Twitter,” Brogan states that the most powerful tool you have is the Twitter search engine. By using that engine, along with the option to make specific users RSS feeds, you can easily track those who might be interested in your product or service. Extremely easy to execute, this article is a great source for anyone who wishes to get a bit more out of Twitter.

If you’re a business owner, and you’re looking into advertising on mobile phones, take a look at JumpTap. JumpTap is a search engine directly designed for use on mobile phones. To top it all off, JumpTap claims to have an advertising front end that could potentially give Google AdWords a run for its money.

老大哥微软本月终于挺进了页面显示广告的全美排行榜。Redmond制作了广告数量高达55亿，观看人次达到了1亿2千6百30万，完败Netflix和Phnenix等公司。许多分析师惊讶于微软高达1.7%的市场份额，而这个数字在5月份，还仅仅只有0.7%。最主要归功于Windows Live Search 的积极宣传、及其财大气粗的搜索返现活动。微软是曾经一时的顶级广告主，但当他开始卖广告时却止步在第四名。而挡在微软面前的巨人正是Fox传媒公司，MySpace的母公司。Fox六月份的广告销售额达到了523亿美元，以及惊人的15.9的市场份额使其稳坐第一把交椅。雅虎则以346亿和10.5%的市场分额紧追其后。其他上榜的还有AOL，Google，以及Facebook。来看另一条新闻，Google终于发布了他的广告管理工具，Ad Manager，他可以发送，跟踪，以及管理你的自己或三方的广告。从三月份开始的测试期现已正式结束。强大易用并绑定AdWords的Ad Manager，被很多业内人士视作是老牌开源管理软件OpenX最大对手，并很快会有超越的趋势。在Twitter方面，Chris Bogen 写了篇“如何监听在Twitter上的商机”一篇好文，以此来帮助你利用Twitter开展你的业务。Bogen称，最佳利器当属于Twitter搜索引擎，也就是收购前的Summize引擎。通过搜索你可以建立一个特定用户的RSS推送索引，并可以随时跟踪了解对你产品或服务感兴趣的用户。这是篇极其实用的Twitter营销教程，各位商务白领们不妨仔细参阅。最后，如果你想在手机上刊登广告的话，不妨登陆一下JumpTap。这是一个为移动广告而设计的搜索引擎。JumpTap还声称将会有一个前段界面提供Google AdWords的服务。当然，想获得类似的免费Web2.0网络服务、免费教程、免费工具、免费资源、就来午餐帮.cn吧

Google has officially released Google Suggest to the masses. First launched in 2004, Google Suggest is a feature that lets Google recommend different search phrases that might correlate with your search. While many other Google products have already adopted this technology, this is the first time that it will be available on Google.com. Other Google-based products to already use this feature include the Google Toolbar and the Google Search option in Firefox.

In other news Shelfari, which was covered in the June 26th edition of the Free Line, has been purchased by Amzaon. For those unaware, Shelfari is a social networking site designed for those who love a good book. Shelfari users can catalog their favorite works, share their opinions with other readers, and even talk to their favorite authors. Amazon also owns 40% of Library Thing, Shelfari’s chief competitor and bitter rival.

In another Free Line follow-up, Qik, the handy little service that turns your cell phone into a portable webcam, has announced a new round of funding. Facebook board member and Ning-cofounder Marc Andressen and HP’s Ben Horowitz are leading the charge, with both saying that they have each donated a “significant amount” to the project. Many analysts believe that this funding is just what the company needs to stay ahead of similar services such as Kyte and Livecast.

What the Font is a free web tool that can help users to discover the names of some of the web’s most popular fonts. Fonts can be analyzed via a web link or through an uploaded JPEG image. Within seconds, What the Font will provide you with several samples of fonts that most closely match the sample. Easy to use, What the Font is the perfect service for those who are on the never ending quest for the right font for their site or business.

It seems the many people have trouble when it comes to keeping their blogs fresh. For the average user, a boring blog can cause their readership to go down. In the world of business and marketing, a stale and unattractive blog could cost you money. Writer Liz Fulghum has dealt with this problem first-hand, and she is here to help. In “The Top 5 Ways to Keep Your Blog Content Fresh,” Fulghum describes a few simple steps that you can take in order to assure that you have the best content possible. Her tips range from setting up a realistic update schedule to having a few extra posts ready for the days when you’re not feeling up to writing something new.

Microsoft has officially entered the world of Facebook applications. Redmond recently launched Collabio, a game designed to study keyword creation. In Collabio, Facebook users pick which words best describe their friends. Points are tallied by the amount of times a keyword matches a keyword listed by another friend/player. The ultimate goal, analysts say, is to fully understand why an individual picks one keyword over another.

In other news, Ma.gnolia, a social bookmarking site similar to Delicious, has recently announced plans to update its site. Ma.gnolia 2.0, or M2 as it’s currently known, will be built upon entirely new code and will be completely open source. Users will be able to download and run their own version of M2 and link it to the main Ma.gnolia.com site. Support for other technologies, such as the OpenID system, is currently being looked at. M2 is expected to launch in September.

Industry blog TechCrunch has a fascinating article about the popularity of Yahoo Japan. Yahoo is currently the reigning king of the Japanese search scene, a sharp contrast to their “distant second to Google” status everywhere else in the world. According to writer Serkan Toto, Yahoo’s success in Japan is due in large part to the company’s willingness to adapt its business practices to more properly fit into the Japanese marketplace. Aside from the traditional search and mail services, Yahoo Japan runs their own broadband ISP, has deals in place with the likes of Sharp and Myspace, and even holds the naming rights the baseball stadium in Fukuoka.

Blogger Monika Mundell has compiled six tips to help you properly market your product or service. The key, according to Mundel, is to be emotional in your presentations, but at the same time stay positive and energetic. By approaching things emotionally, you will have a better chance of tapping into the emotions of the consumer. Mundel also suggests employing tried and true marketing tactics, such as the high-pressure sales routine, when needed.

We finish our trifecta of helpful articles with a great piece on Google AdWords. In “The Second Reason to Use AdWords,” writer Mark Widawer states that the tracking tools that lie within AdWords can tell you a boatload about which keywords are the most important to your site. Once you have collected the proper keywords, you can then employ them in other facets of your site.

早就正式加盟到Facebook应用程序领域的微软，近日才刚刚宣布推出一款学习创作关键字的Facebook游戏 - Collabio。在这款游戏里，玩家们要创作出描述好友的最佳词汇，其结果若刚好与好友自爆词汇相同的话，便可获得积分。分析师说，这款游戏的最终目标是研究理解为什么一个人会从其他人那里选择某个特定关键词。Collabio现已上市，不妨去Facebook上试试。

另一条新闻，Ma.gnolia是一个类似与Delicious的社会化书签网站，最近他们宣布升级网站到Ma.gnolia 2.0，简称M2。该网站完全重新编写了代码并且完全开源。用户可以方便的下载并运行自己的M2并与主站相连。另外M2还即将支持OpenID系统，正式营业时间就在这个九月。

来看一条搜索引擎新闻，TechCrunch上最近有篇热门文章谈到了雅虎日本主站的流行度。雅虎目前是日本搜索领域的区域王者，与其他地区的”Google领头羊”形成鲜明对比。按照作者Serkan Toto的观点，雅虎在日本的成功，绝大部分取决于雅虎很愿意把他的实际业务改进得更适合日本市场。包括传统搜索和电子邮件服务在内，雅虎日本不仅运营自家的ISP业务，还在夏普和MySpace的领域里开展业务，甚至为一支垒球队伍冠名。

最后，这里有篇关于Google AdWords的好文。在这篇《选用AdWords的第二个理由》的文章中，作者Mark Widawer表示，AdWords的网站回访工具可以告诉你众多关键字重要性的证据，一旦你收集了许多合适的关键字，那么最好在网站的其他方面都利用上他们。这篇文章对站长们会有莫大帮助，想了解更多敬请登录www.wucanbang.cn

C-SPAN, the cable television station dedicated to the goings on in government, is looking to liven up their rather stodgy image. The network is now using a variety of modern tools and services to cover both the Democratic and Republican National Conventions, including YouTube, Twitter, and former Free Line favorite Qik. Third party blog posts from the likes of Arianna Huffington and RedState.com will also be available on the C-SPAN site. The new C-SPAN Convention Hub site is up and running now.

The rivalry between MySpace and Facebook continues. While Facebook is the biggest social networking site in the world, MySpace has more users in America. Many within the industry believe that MySpace’s dominance in the American market is largely due to its ability to disseminate music. MySpace uses a homegrown method in order to bring music to the masses, while Facebook relies on iLike. ILike, in turn, relies on Rhapsody for its streaming content. By choosing to work in house instead of with another company, MySpace is able to give both musicians and fans alike more control over their music. Until this situation changes, some analysts say, MySpace will continue to be the number on social network in the United States.

Thanks to Iterasi, bookmarks everywhere are about to get a serious upgrade. Members of the Iterasi service are not only able to bookmark the physical location of a webpage, but the contents as well. You can then share your webpage snapshots with anyone you please.

In the world of writing, a good proofreader is a must. The same goes for web design. If your website launches with faulty or badly written code, it could spell short-term doom for your business. For those of who you don’t have an HTML proofreader on hand, there’s OnlineWebCheck. OnlineWebCheck scans your code for flaws, errors, and other problems.

Our friends at WebProNews have a great article up discussing the importance of having a good corporate narrative. For those unaware, a corporate narrative is the underlying back story and message that your company is based upon. Writer Jason Lee Miller suggests that your narrative should shy away from the “agenda” of your company and instead focus on the honest, true-to-life principles it was founded upon.

8月25号，这里是午餐帮我是帮主Brad Fallon。先来看C-SPAN，这个有线电视公司以往是专供政府服务，现在却开始想通过互联网来改变其臃肿的企业形象。该网站使用了大量流行的工具和服务来覆盖民主党和共和党各种会议，包括Youtube，Twitter，以及帮主我之前的最爱，Qik。来自Arianna Huffington 和 RedState.com的第三方博客文章也会出现在C-SPAN的页面上。新的C-SPAN 会议聚合站点现已上线，不妨去看看吧

来看另一条新闻，目前MySpace 和 Facebook 之间的竞争依然火热。虽然Facebook已经是全球最大的社会化网络站点，但MySpace却拥有更多的美国本土用户。许多业内人士觉得MySpace的本土优势来自于对音乐传播的能力。他更多的利用本土化方式更更多的用户带来音乐，而Facebook依赖于iLike网站，而iLike则依赖与Rhapsody的流媒体内容。对与越来越多的宅们来说，MySpace给于音乐人及其粉丝更多的音乐掌控感。也难怪分析师会预言，MySpace会继续在美国本土领跑SNS。

接下来，随时随地的网络书签即将会有一个严重的革新。这要感谢 Iterasi，给我们带来这种不仅能保持网址，还能保存网页内容的书签服务。更棒的是，可以分享你的书签截屏给任何人。这种既有书签，又有存储，还有社会化服务，Iterasi是一个很好的选择来收集、记录、分享你最棒的互联网经历。

在写作领域里，一个好的审稿员是必须的。对于网页设计也同样如此。糟糕的代码可以倾刻毁灭你的网站。但现在你有了个免费的HTML审稿员 - OnlineWebCheck。他可以检测你的网页代码是否遵循标准，是否丢失末尾标记，或者其他网站代码隐患。OnlineWebCheck是一个简便实用的工具，来确认你的网站万无一失地正常工作。

最后，WebProNews刊登了一篇非常棒的文章来讨论一部优秀的企业记事的重要性。因为大家还没有意识到，企业记事即是潜在的企业背景 - 是企业内涵与信息传达的基石。作者Jason Lee Miller建议你的企业记事应避免写成一个企业行程表，而是要专注于真诚地表达企业发展的经历。要看这篇文章的链接，或者今天的其他相关内容，那就马上登录Freelinereport.com

今天就到这里，我们明天接着在2.0分钟内搞定更多的Web2.0新闻

Google is now officially the number one search engine in India. Indian users performed more than one billion searches with Google in the month of June, giving the company a whopping 81% market share. By comparison, Yahoo, which is the second most used search service in the country, clocks in at only a 9.4% share with 117 million searches. Other monitored search engines include the Ask Network, MSN Search, and the India-based Rediff.com.

Google currently holds 64.1% market share worldwide. What’s interesting is that Google’s overall market share has gone down 3.8% since June. Many analysts believe this is due to the new way research firm comScore tracks web usage in developing countries such as Brazil, China, and Russia. Because of the changes in data collection, the China-based Baidu is now the third biggest search engine in the world behind Google and Yahoo, with a 12.9% share.

Matt Bacak has written a great blog post designed to help you get your members-only website off the ground. According to Barack, the key to any successful membership site is getting your customers actively involved in the creation of the site’s content. He also explains how important a “pre-release” should be, and why you should have one. This article is a great read for anyone who is running, or is thinking of starting up, a paid membership web business of their own.

Blogging resource Copyblogger has a few great tips on improving the content of your blog. In “Does Your Website Smell,” writer James Chartand states that the key to any good blog post is to provide material that could conceivably appeal to all five senses. Appealing to the senses not only helps to draw the reader in to the story or post, but also gets him or her more involved with your blog. Chartand also suggests using positive words such as “will” and “shall” to subtly reinforce the happy, optimistic message that you are trying to send to your readers.

If you’re in the mood for a weekend project, then maybe you should think about giving Ruby a try. For those unaware, Ruby is a web-based programming language that is the basis for sites such as MySpace. With Try Ruby, you can do just that — try Ruby directly from your browser window. The Try Ruby website also features two free, fifteen-minute tutorials designed to get you up and on your way. While it isn’t suited for heavy coding, Try Ruby is the perfect tool for anyone who wants to see what makes their favorite social network tick.

As many longtime viewers know, we have covered more than a few Firefox extensions in our day. While these extensions are great for many of you, those who use Opera are usually left in the cold. Well Opera fans, today is your lucky day. We here at the Free Line have compiled ten can’t-miss widgets for your Opera web browser.

Page Rank: Allows you to see where sites rank on Google.

Time and Date: Adds a highly customizable calendar and a clock to Opera.

CSS Help: This widget delivers what it promises — handy solutions to your CSS problems.

Twitter: Run Twitter directly from your browser.

Update Checker: Checks to see if your favorite sites have been updated recently.

Digg: Taps you into Digg’s RSS feed. The widget updates the feed every ten minutes

Facebook Notifier: See all the goings on in Facebook as they happen.

Y! Backlink Counter: Lets you see just how many people link to a certain site. This widget is built upon Yahoo SiteExplorer.

Simple MySpace Editor: Edit your MySpace page without actually having to go to MySpace.

Write!: Adds a Wordpad-style word processing application to your browser.