Anyone under the age of thirty is probably familiar with the name Seth MacFarlane. For those who have no idea who I am talking about, a brief introduction: Seth MacFarlane is the highly successful and extremely controversial writer, director, animator, voice actor, and occasional singer responsible for such shows as Family Guy, American Dad, The Cleveland Show, and Seth MacFarlane’s Cavalcade of Comedy. He is perhaps best known, however, as the innovator of the “Manatee Joke;” a random sight gag, pun, and/or obscure pop culture reference from the 1980’s that has little or nothing to do with the plot of the episode. To his supporters, he is a visionary that is willing to push the proverbial envelope in order to elicit a reaction. To his detractors, however, MacFarlane is little more than a pompous ideologue that is more concerned with pushing political beliefs than entertaining the masses. Still, controversy does indeed create cash. As long as MacFarlane’s shows bring in ad revenue, Fox will keep showing them, whether people like Matt Parker and Trey Stone like it or not.
So what is left for MacFarlane to conquer you ask? The all-American format known as the variety show, of course. Co-written by comedienne/voice actress Alex Borstein, Family Guy Presents: Seth & Alex’s Almost Live Comedy Show is slated to feature a hodgepodge of animated musical numbers, sketches (both live and animated), and various celebrity cameos. Oh … And it’s nothing more than a sixty minute advertisement for Windows 7. According to Microsoft’s Gayle Troberman, the special will use “the cast of Family Guy in some interesting ways that integrate the product messages. You’ll see us deeply integrated into the content.” Many long time fans of MacFarlane are shocked by the announcement. As for us, well … it’s really not quite as simple as that. We’ve lived though this before. So join us, if you will, as we travel back to the innocent time known to some as “1999.”
In the late 90’s, few things were cooler than professional wrestling. From 1996 to early 2002, fans filled arenas, gymnasiums, and bingo halls just to see their favorites do battle. While there are several reasons why wrestling was so big back then, we will only be focusing on the Monday Night War between the WWE – known then as the WWF — and WCW. Before we get into the crux of our story, let us take a look at our “players.”
Vince K. McMahon – Third generation wrestling promoter and owner of the World Wrestling Federation. Vince is what is known as the “entire package:” Intelligent, cut throat, business savvy, and highly controversial. Some consider him to be a genius. Others say that he is the worst thing to ever happen to the wrestling industry. Most people, however, tend to inhabit the “gray area” that tends to exist between the two. At the time of this story, McMahon’s WWF is still the second biggest promotion in the country, but is gaining ground fast. On television, he is known as Mr. McMahon, an evil “corporate suit” that is out to ruin the career of his rival, “Stone Cold” Steve Austin.
Ted Turner – Media mogul and owner of the WWF’s main rival, WCW. For reasons that are way too complicated to explain here, McMahon and Turner are not on the best of terms. To put it simply, Ted Turner has one thing in mind: Put the WWF out of business. It has yet to happen, but he has come close on numerous occasions.
Eric Bischoff – An accountant turned announcer turned television producer responsible for booking (writing) all of WCW’s story lines and characters. Under his leadership, WCW went from a small promotion in Atlanta to the single most popular entity on cable television. Bischoff is also known for reading the results of Raw live on the air. He would then remind the audience that “unlike Raw, Nitro was live every single week.”
Vince Russo – A highly abrasive, highly polarizing figure partially responsible for the WWF’s “turn around.” His stories at time were filled to the brim with anti-heroes, sex, innuendo and enough swerves (plot twists) to even make film director/admitted twist ending lover M. Night Shyamalan jealous.
WWF Raw Is War - The WWF’s flagship program, airing every Monday night at nine on the USA Network. At the time of this story, Raw was only shown live twice a month. The “off-week” shows were then taped later in the week.
WCW Monday Nitro – WCW’s flagship program, airing every Monday night at eight on TNT. Unlike Raw, each episode of Nitro aired live.
Mick Foley – A fan favorite known for his wacky characters, engaging interviews, and the innate ability to withstand a ton of punishment.
Bill Goldberg – WCW’s top face (good guy), known primarily for his surprising 173 match winning streak.
…Now that you know all of the players, allow us to begin the story in earnest.
December 27th, 1998 – Goldberg’s streak is ended by fellow face Kevin Nash at WCW’s top pay-per-view of the year, Starrcade. While Nash himself did not cheat, several “illegal” techniques were employed supposedly on his behalf, including a stun gun, a cattle prod, and interference by real life best friend Scott Hall. The big Goldberg/Nash rematch is booked for the January 4th edition of Nitro.
December 28th, 1998 – Nash, who claimed that he had no idea that Hall interfered, granted Goldberg a rematch on January 4th.
December 29th, 1998 – Mick Foley, then wrestling as the masked Mankind, won the WWF World Title at Raw, slated to air January 4th.
January 4th, 1999; 8:00 PM – Goldberg is “arrested” for allegedly stalking legendary manager Miss Elizabeth and is immediately removed from the title match. Because of the Goldberg “situation,” Nash issued an open challenge to anyone “brave enough” to take him on. Said challenge was answered by one man: Wrestling legend and top heel (bad guy) Hulk Hogan. This was the first time that fans had seen Hogan since his “retirement” on The Tonight Show a few months prior.
January 4th, 1999; 10:00 PM – Under orders from Eric Bischoff, lead announcer Tony Schiavone read the following:
“Fans, don’t even think about changing the channel, because we’ve learned that Mick Foley, who used to wrestle here as Cactus Jack, is going to win [the WWF] world title! Heh, talk about putting asses in the seats.”
…And at that very moment, millions changed the channel just so they could bare witness to Mick Foley finally winning a world’s title.
As foolish as the move seemed on the surface, there was indeed a method to Bischoff’s madness. Yes, his ratings would temporarily take a nose dive while wrestling fans watched the WWF, but the ratings would immediately shoot back up again after the match ended. How did he know this? Simple — the Foley/Rock title match was taking place before the scheduled Kevin Nash/Hulk Hogan match up on Nitro. While the world was watching the competition, the WCW faithful were “treated” to under card acts like Konnan, Scott Steiner, Wrath, and Bam Bam Bigelow. When the millions returned to Nitro, they were greeted by former champion and fan favorite “Diamond” Dallas Page beating upon perennial jobbers — the wrestling equivalent to a “tomato can” from boxing and MMA — Brian Adams and Mike “Virgil” Jones. Still, everything was riding on the Kevin Nash/”Hollywood” Hulk Hogan main event. If everything happened exactly right, then no one would remember the little “faux pas” involving Mick Foley and “that other company.” The key word in that sentence, however, is “if.”
Before we discuss the actual main event, you have to realize how big this match truly was. By 1999, Hulk Hogan rarely appeared on free television. Bischoff simply mentioning that “Hollywood was in the building” made fans sit up and take notice. Sure, he was usually there to hype some made-for-TV movie or the next pay-per-view event, but that really didn’t matter. The simple fact that he was there at all was good enough. Even those who legitimately hated Hogan wanted to see him, if for no other reason than to boo him mercilessly. But to have him there and working the main event was completely unfathomable. All they would have to do is deliver a solid main event. If they do that, then everything is fine. There’s that “if” again…
So after all the hype, all of the swerves (again, plot twists), and all of the comments, it was finally time for the main event. Hogan came out first, acting like a kid who was just caught doing something he shouldn’t have been doing. Nash, on the other hand, looked primed and ready. He had everything going for him — the fans, the title, even two-thirds of the announce team. Hogan nervously walked over to the champ, only to be pushed back into the corner of the ring. He started to throw a punch, but stopped. Instead, he decided it would be best to lightly poke his opponent in the shoulder. Nash, of course, did what any good champion would do in that situation: Fall flat on his back, acting as if he was just knocked out. Hogan casually got down to the mat and pinned Nash. The newly reunited duo of Kevin Nash and Hulk Hogan spent the rest of allotted television time laughing at the fans.
Just in case you missed the “payoff” (climax), allow me to say it again: Hulk Hogan defeated Kevin Nash in five seconds by pushing him over with his finger. The two wrestlers then began to mock the very people who indirectly pay their salaries: The fans. It wasn’t exciting. It wasn’t even enjoyable. To most fans, the so-called “Finger Poke of Doom” was proof positive that WCW was going down the tubes. The next week, many of them switched over to Raw and never looked back. Within six months, Eric Bischoff would be “sent home,” a wrestling term that basically translates to “one step below being fired.” Within two and a half years, WCW would be sold to Vince McMahon for next to nothing. Ted Turner’s worst wrestling-related nightmare had finally come true.
At this point in the story, you’re probably wondering what any of this “wrestling talk” has to do with the Family Guy-themed Windows 7 infomercial that Seth MacFarlane is currently producing. To put it simply, it is proof that those who do not learn from history are doomed to repeat it. In other words, this upcoming special could very well be MacFarlane’s “Finger Poke of Doom.” Allow me to explain.
Eric Bischoff’s entire WCW reign was based around the idea that he was not the establishment, also known as Vince McMahon’s WWF. McMahon wants to jettison all his established stars in order to save money? Well Bischoff is not only going to open up Ted Turner’s bottomless checkbook, he is going to rip off the cover. McMahon wants to put the hype machine behind several six foot-plus behemoths that have a few issues with “performance enhancing drugs?” Bischoff is going to scour the world for those who are the very antithesis of that ideal. It took some time to get people to notice his “unique” concepts, but once they did, they came in droves.
Seth MacFarlane is the same exact way. When it first debuted, Family Guy was considered to be animated equivalent to a ten-car pile up. There were jokes that didn’t relate to anything. There were references to things that no one even came close to remembering, such as obscure title sequences and one-off Monty Python skits. The fictional town of Quohog itself featured everything from a talking dog and a homicidal baby to a man in a chicken costume and eccentric actor Adam West. There was some “problems” at the beginning — Family Guy was canceled twice — but after a while, the general public began to “warm up” to MacFarlane’s brand of bizarre humor. Perhaps the proudest moment for MacFarlane’s creation came in early 2005, when fan demand all but forced Fox to renew the show. At that point in time, Family Guy was one of the biggest success stories ever to come out of the world of television, bar none.
Then a funny thing happened: All of the success, accolades, and newspaper articles started going to their respective heads. With Bischoff, the arrogance manifested itself as “Uncle Eric,” a brash, sarcastic on-screen authority figure that delighted in the misfortune of others. Each week, Bischoff, along with his compatriots in the NWO – New World Order, easily one of the most popular wrestling stables (groups) of all time — would openly mock anything that came to mind. Everything was fair game, from the “live-action cartoon nature” of the competition to “reminiscing” about the time he fired then-rising star Steve Austin via FedEx. In one particularly memorable segment, Bischoff openly challenged Vince McMahon to a wrestling match. When McMahon “no-showed” the event, Bischoff was declared the winner by forfeit. While taking pot shots at the competition was nothing new in the world of wrestling, Bischoff’s “in-ring rant sessions” took things to a whole other level. A somewhat scripted segment between wrestlers was one thing. A thinly-veiled proclamation of superiority by the boss on live television was quite another.
As the years went on, Bischoff’s reliance on his seminal idea, the NWO, grew exponentially. By the time of the Finger Poke of Doom, there were five versions of the group active, including the LWO (made up primarily of wrestlers of Latino decent) and the B-Team, whose job it was to “lay down” (take a dive) for the stars. Ironically, just as fans began to grow tired of the NWO, Bischoff’s air of invincibility increased. It reached a point where such television terms as “quarter hour returns” and “pay-per-view buy rates” became as familiar to the WCW faithful as words like “pin” and “title match.” Even the visible cracks formed by the Goldberg/Kevin Nash match at the Starrcade pay-per-view weren’t enough warn the man in charge. He was still on top, and that was all mattered.
MacFarlane’s arrogance, on the other hand, started to show itself in a slightly different fashion. Instead of physically saying what was on his mind like Bischoff did, he let it all come out in his work. Gradually, the stories and Manatee jokes became more focused on “shock value” than the more traditional humor found in Family Guy’s first three seasons. Nowhere was this more apparent than in the infamous “prom night dumpster baby” sketch, in which a cadre of newly born babies sing about being abandoned in an alley. To say that the new direction was “controversial” amongst fans would be an understatement. Some applauded the change, calling MacFarlane and company “fearless and creative.” Others were rather disappointed by the new episodes, saying that the writers “forgot how to be funny.” Either way, people were talking.
In addition to the increased use of Manatee jokes, the writing staff became more dependent on using their own political views in their storytelling. Stories about patriarch Peter Griffin playing the piano while drunk or baby Stewie trying to sabotage his parents attempt to have a fourth child were “phased out” in favor of episodes about partial-birth abortion and the impact that Wal-Mart has on small town America. Brian, once considered to be the most popular character on the show, now spent most of his screen time criticizing such things as capitalism, the Republican party, and organized religion (namely Christianity and Judaism.) The days of jokes about television programs from the 1980’s and the Fonz were long, long gone.
At this time, we here at the Free Line feel that we need to make one thing perfectly clear: We are not saying MacFarlane has reached Eric Bischoff-levels of arrogance just because he dares to be political. What does bring him to that plane, however, is his insistence that his fans should appreciate anything that he produces, regardless their own personal point-of-view. “[There are some fans who] watch every week, and every week they talk about how terrible the show is,” said MacFarlane in his September 2009 Playboy interview. “That’s something you see in animation fans, science fiction fans and comic book fans—all the nerds, basically. Nerds can get really angry. This is not meant to sound insensitive to their plight, but when you pour a disproportionate amount of your life force into one particular thing you can lose some objectivity.”
…So here it is, the reason for our three-day story. It all boils down down one simple idea: MacFarlane has become a hypocrite, just like Eric Bischoff did ten years earlier. When he first started, Eric Bischoff wanted nothing more than to create a wrestling that was anti-Vince McMahon and Vince Russo– gritty, realistic, and devoid of the “spectacle” atmosphere and publicity stunts that the WWF prided themselves on. By the time The Finger Poke of Doom rolled around, Nitro was everything he claimed that he hated. Aside from Goldberg, “Diamond” Dallas Page, and Sting, all of the stars were made famous by McMahon’s hype machine. Loyal fans were basically told by the announcers to watch “that other” show, but only if they promised to return for the main event. When they did return, they got to witness one of the most bizarre moments in wrestling history. Some were angry, some were confused, but for the most part, everyone agreed on the following two points:
- It was the last thing anyone wanted to see.
- Be it for better or for worse, Monday nights now belonged to Raw. It might not be perfect, but at least it was better than this. To put it in another way, Mick Foley really did put asses in the seats, both physically and metaphorically.
In the case of Seth MacFarlane, his hypocrisy comes from his seemingly cavalier disregard for the beliefs that he holds dear. On one hand, MacFarlane has gone out of his way to preach the gospels of artistic freedom and modern liberalism to anyone that would listen. But on the other hand, he is willing to work with Microsoft, a company that many within his own belief structure feel is a heartless, soulless monopoly that is keeping the masses from discovering Linux. To make matters worse, said “cold, heartless monopoly” will have the final say on all of the jokes and skits found in the special itself. After all, things like “prom night dumpster baby” or “Herbert the elderly pedophile” are not conducive to moving copies of Windows. And that is why they are there, after all. If history does indeed repeat itself, the special will be followed by a few angry rants, a negative article or two and a solemn vow never to watch Family Guy ever again. It’s the Finger Poke of Doom 2009 … and the perpetrators were too full of themselves to ever see it coming.
At the end of the January 4th, 1999 edition of WCW Monday Nitro, former champion Kevin Nash is shown standing inches away from the camera, laughing. Right before the show fades out, Nash is heard yelling “”Can you say ‘deja vu’?” to anyone that would listen. Sadly Kevin, we can. It’s as disturbing and upsetting now as it was then.