MySpace 2.0, YouTube Deep Linking, Qik on Blackberry, OpenOffice Sets a Record, “Sticky” Sites - Free Line 10/27/08
It seems as if the folks behind MySpace are looking to shake things up a bit. The social networking giant is testing out a new user interfacing system being referred to by some as “MySpace 2.0.” The idea behind the overhaul is give the average user as much control as possible over their accounts. Those who wish to update their profiles, for example, can now use a Flash-based tool preloaded with several popular design templates. In the current setup, users who wish to update things either has to fiddle with Javascript code themselves or go with a variety of third-party tools. At press time, the new and improved MySpace design is only available to users of the Canadian arm of the site.
In other news, Google has finally introduced “deep linking” into YouTube videos. For those unaware, “deep linking” is a tool that allows you to determine the starting point of a particular video. The new parameters are designed to go after the designated video’s address. While deep linking might be new to YouTube, it’s old hat for Google. The ability to specify starting points has been a part of the old Google Video codec for nearly two years. Deep linking for YouTube is up and running now.
In other update news, streaming video service and Free Line all star Qik is now compatible with all Blackberry devices. Many analysts see the addition as a major step on their journey to mainstream acceptance, which has included visits with Marc Andreesen and stops at both the Democratic and Republican National Conventions. “This brings Qik to a much broader platform, and also helps cement Qik’s lead in terms of device support well ahead of competitors Kyte and Flixwagon,” says TechCrunch contributor Jason Kincade. The alpha release of the Qik software is available now for all Blackberry users.
Elsewhere, OpenOffice.org has hit another milestone. The open source favorite has set a new download record — three million copies downloaded in the first week. Surprisingly, over 80% of the downloads came from Windows users. While the number of Linux downloads were low by comparison, many analysts believe that it’s due to the way the operating system works. Unlike Windows and OS X, Linux users have software updates delivered to them automatically through services such as Yum and apt-get. “So how many people are already using OpenOffice.org 3.0? No-one knows,” writes OpenOffice marketer John McCreesh. “We know the number of downloads is considerably less than the number of installed copies. So five million users already?”
Finally, Internet marketer and blogger Michael Baker has written an interesting article detailing how you can operate a “sticky website” – a site so full of content that it almost forces users to come back for more. “Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site,” he writes. According to Baker, it all boils down to five simple tips:
- Start a forum.
- Maintain a blog.
- Offer a few surveys from time to time.
- Small games never hurt.
- Update regularly.
Do this, he says, and your overall web presentation will be on the upswing in no time. “No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!”












It will be interesting to see how this new myspace 2.0 will catch on to the average user. People are still inclined to search for their desired layout rather than generate their own.