The way that many companies monitor the popularity of sites are at risk of becoming outdated. Many within the industry say that this phenomenon is due to the proliferation of so-called “corporate web 2.0″ projects. To compensate, many companies are implementing a series of small web apps designed to track web 2.0 data.  “For years, enterprises have used traditional web-analytics tools to simply measure page views and keep track of traffic on corporate web sites,” says Heather Havensen, writer at tech blog Computerworld. “With the spread of corporate-sponsored Web 2.0 applications, forward-thinking IT managers are starting to install tools that can measure and analyze activities there.”

In a somewhat related story, Google Analytics is coming to a Flash video near you. The new add-on is designed not only to track and monitor the use of Flash-based web items, but to bring some semblance of order to those items as well. “There was a lack of standards,” writes analyst Nick Mihailovski on the Official Google Analytics Blog. “New developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler.” Google Analytics for Flash is available now for all users.

Monitoring the popularity of Flash sites isn’t the only thing that Google has been fooling around with as of late. The AdWords team has been hard at work on a service designed to help you with your keyword generation. Sporting the snappy title of “Search-based Keyword Tool,” the new service searches your site for content, then matches the results to your pre-existing AdWords list. It then suggests keywords that fits said content, but are not currently being employed. “With so many searches, you have to guess which [user searches] might be relevant for each of your landing pages, and hope you find the right audience for your AdWords campaigns,” writes Trevor Claiborne on the Inside AdWords blog. “That’s where the Search-based Keyword Tool comes in. With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.” The cleverly named Search-based Keyword Tool is available now for all users.

In other news, the iPhone is officially the most popular cell phone in the world, according to mobile advertising firm AdMob. The much lauded phone had a 4.1% market share in October, a 2.1% increase from the previous month. Coming in second was the Motorola RAZR V3, with a 3.4% share. The popularity of Apple’s handset is not only a boon to the likes of Steve Jobs, but to advertisers as well. It is a widely held belief that advertising on mobile networks are a losing proposition, with one caveat — the iPhone. As the popularity of the iPhone increases, so does the profitability of the ads. Other phones listed in the survey include the Nokia N70 (3.2%), the Motorola KRZR K1c (1.8%), and the Blackberry 8300 (1.5%).

Finally: The already crowded office and productivity market has yet another contender in Etherpad. Think of Etherpad as an amalgamation of a traditional word processor and a social media tool. Each user starts with a rather innocuous blank sheet, designed for quick-and-dirty typing fun. You can then invite users to your innocuous blank sheet, allowing them to edit and add what they please. Unlike other online apps such as Google Docs and Adobe Buzzword, all of the changes are seen in real time and are marked by a colorful highlight. While it isn’t exactly “advanced” when it comes to formatting, Etherpad is perfect for anyone who wishes to fire off a few notes and ideas to coworkers without a lot of downtime.