MyAds Is a Smashing Success, Malware for AdWords and WordPress, Holiday Social Media Advice, Browser Extension Friday: Tab Edition

MyAds, MySpace’s own personal advertising network, is an unmitigated financial success. Industry insiders suggest that MySpace and its parent company, Fox Media, are making around $140,000 to $180,000 a day on the advertising system. If the current trends keep up, MyAds could be a $50 million business by this time next year. Due to the sudden popularity of the service, some within the industry are predicting that MySpace will have up to $1 billion in revenue by the end of the fiscal year. Neither MySpace nor Fox Media have chosen to comment publicly on the matter.

In other news, it seems as if the hacking community have discovered the power of AdWords. In the Google search results for the phrase Obama Win,” an AdWords advertisement appears at the top, urging users to “download now.” After clicking on the link, the user is brought to a download page. The malware attempts to reassure the user that everything is kosher by stating that the file has been “100% checked by Antivirus.” Another page then appears, trying to give the user a malicious PDF file. The contents of the downloaded file is currently being examined by researchers at Sophos Security.

In other potentially disturbing news, a fake WordPress site has been discovered. If a user accidentally adds a “z” to “wordpress.org,” he or she will be taken to a seemingly harmless “squatter” site. A small PHP script will then run, compromising the user’s cookie folder. The purpose of the site is to use the malicious file to steal passwords, account numbers, and everything else that crosses its path. At press time, the site has been successfully taken down.

Elsewhere, industry news site WebProNews has an interesting article up about getting your online business ready for the upcoming holidays. According to correspondent Chris Crum, the key to a successful site is to make it as “social” as possible. It all comes down to seven simple tips:

  1. Market specifically for the holidays.
  2. Have as many helpful “how-to” videos as possible.
  3. Have relevant display ads.
  4. Adding a few web 2.0 tools and toys to your site never hurt anyone.
  5. Link directly to your products.
  6. If you have “brick and mortar” locations, make sure that the store locator is easy to find and navigate.
  7. Give useful content the “star” treatment.

While all of these tips should be taken into consideration, your business’ budget should be kept firmly in mind. “Not all businesses have [all of the needed] resources,” Crum writes. “That does not mean, however, that there aren’t elements of this project that could be incorporated into any business’s [sic] strategy. The basic strategy… (or at least elements of it) can certainly be applied to your own [site].”

And to finish out the week: In the world of web browsing, the act of creating and viewing tabs is almost taken for granted anymore. In the latest edition of Browser Extension Friday, we have five tools designed to bring the absolute best out of our the digital friend.

  • TabsLock - For Chrome. This handy little tool turns your caps lock key into a one size fits all tab creation machine. Unlike similar extensions, TabsLock is able to work its magic at any time, even when Chrome is not running.
  • TabExpose - For Safari. This extension allows you to view the contents of all of your tabs with just one click, similar to Expose in OS X.
  • Tabs Under the Address Bar - For Opera. An easy to read, Opera approved tutorial telling you how to move your tab menu underneath the address bar.
  • IE Open Last Closed Tab - For Internet Explorer. This simple little add-on lets you reopen the last tab you closed.
  • Tab Mix Plus - For Firefox. Add a number of useful tweaks and improvements to your tabs, such as mouse gestures, tab relocation, and the creation of a highly customizable context menu. Tab Mix Plus is considered by many (including yours truly) to be the “granddaddy” of all tab-based extensions.

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