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	<title>Comments on: Microsoft and Yahoo, Take 97: Good Deal or &#8220;Pure Fiction?&#8221; Alexa Shuts Down, Ads on Social Networks, Ziipa &#8211; Free Line 12/01/08</title>
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	<description>Web 2.0 in 2/0 Minutes</description>
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		<title>By: Bill B</title>
		<link>http://www.freelinereport.com/freeline-12-1-08/comment-page-1/#comment-1273</link>
		<dc:creator>Bill B</dc:creator>
		<pubDate>Mon, 01 Dec 2008 16:24:37 +0000</pubDate>
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		<description>If nobody is clicking on those ads then why the hell do I keep paying for those clicks and renewing.  I don&#039;t think the user actually knows their behavior.  They say they never click, but people wouldn&#039;t be buying ads if they weren&#039;t clicking and converting.  Is it as valuable when the sites are so sticky as a site where people are temporarily visiting without the intent of finding additional information?  Of course not, but that doesn&#039;t mean they aren&#039;t worthwhile.</description>
		<content:encoded><![CDATA[<p>If nobody is clicking on those ads then why the hell do I keep paying for those clicks and renewing.  I don&#8217;t think the user actually knows their behavior.  They say they never click, but people wouldn&#8217;t be buying ads if they weren&#8217;t clicking and converting.  Is it as valuable when the sites are so sticky as a site where people are temporarily visiting without the intent of finding additional information?  Of course not, but that doesn&#8217;t mean they aren&#8217;t worthwhile.</p>
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