Just when we think we know all the answers concerning Internet marketing, Google changes the questions. Internet marketing expert and StomperNet faculty member Ed Dale is reporting that Google has altered the way that the AdWords Keyword Tool reports keyword search volume. Each report now accurately states how many times keywords or strings of keywords were searched, all using real numbers. Thanks to the new update, the end user will be able to know whether or not a keyword or a string of keywords are worth pursuing. We are currently testing the system for accuracy ourselves. We will keep you posted on the results.

For those of you who still want a bit more out of your data than what Google is giving, we suggest giving Woopra a try. From all reports, the featuring list on thing is nothing short of “massive.” According to developer iFusion Labs, Woopra is designed to do everything a developer would want, from tracking hits to sending real time notifications. Although still in beta, Woopra already has those “in the know” talking. Woopra, like most of tools featured on the Free Line, is completely free.

With the popularity of social networking sites such as MySpace and Facebook, the term “social media marketer” has become the Internet’s new buzzword. But as those of us in the business know, a real social media marketer is more than just a person with a smattering of SEO knowledge and a passion for friend’s lists. On Techipedia, journalist Tamar Wienberg talks about what it takes to be the very best with the people who know it best: actual social media marketers. “A social media marketer’s job never ends,” says media strategist Reem Abeidoh. “They usually work 70 hour weeks and need to be extremely flexible. There are days when marketers may have to serve as internal evangelist by introducing key stakeholders to social media. There are other times when marketers may have to launch a multi-platform outreach campaign. It just depends on the needs of the client.”

The practice of using social networks as a business tool are not limited to the “social media” kingpins mentioned above. Lawyers are now using Twitter as a way to find prospective clients. The key, according to Law Firm Web Strategy blogger Steve Matthews, is to remember that Twitter is based upon “pure, personal reactions.” By staying personal, the marketer or lawyer will have an easier time “exposing one’s practice and expertise online.” Great words to live by, no matter if your product is legal services or or web developing.

As many of you already know, hosting and maintaining a blog can increase visibility of your website. Hosting several blogs on varied, yet still relevant topics could be huge for your business, but could also cause massive headaches for either you or your IT team. Our solution is simple: WordPress MultiUser, or “MU” for short. WordPress MU makes it easy for users to host, track, and update several different blogs hosted on the same website. It also makes it a breeze to start new blogs when needed. So start blogging. The world is waiting to hear what you have to say.