“Moving the Free Line” - Brad Fallon
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Sunday, January 20th, 2008
So, what is the Free Line, anyway? Watch this short video to learn how giving away more — for Free — may be the best thing you can do for business.
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[…] Interesting. You may think that people willing to pay more than $20,000 for a conference pass on eBay is a little crazy. Of course, it’s no ordinary conference; this is the only public ticket available to the TED conference in Monterey this year.The reason I mention it, is that it’s a great example of Moving the Free Line. […]
[…] concept of “moving the free line” is not a concept new to business but it has become an increasingly important one in our […]
So what your saying is that by using the internet as delivery model or providing applications that ado as a business, companies that cut millions if not billions off their industry sectors value can expect to become most successful?
The major benefit of these online tools are that they shred time & cost off productivity.
The race for market share must come down to an ability to provide the greatest value for FREE, over the longest period or to the furthest point in the Free Line before recouping on your investment.
This suggests to me that the formula to success if considering a startup venture in this new frontier would be as follows;
Companies who produce the greatest technology, innovation & value at the lowest cost base whilst remaining profitable must succeed over the competition.
This being true then riding the FREE Line is riding the break even line.
Success must translate into shrinking the value of an industry by providing consumers more for less money spent forcing the competition to do the same.
Why isn’t this shrinkage reflected in company share values?
Where is all the value being contained these days..?
I would love to hear your views on this..