Twenty Minutes Into the Future, Part Three: Slow News Day – Free Line 7/16/09
As we have established before, we live in a society that is growing increasingly dependent on information. When things work the way that they are “supposed” to work, no one complains. When several major “news sources” come up dry and ultimately bring nothing new to the table, however … things seem to break down fairly quickly. It is at this point that we in the blogging community try to make something — anything — interesting and unique. A few days ago, the major tech sites were all abuzz about the Chrome operating system and the surprising success of Bing. Today, on the other hand, the sites were overflowing with stories about several “minor” Twitter updates and a merger of two companies that, quite frankly, no one has ever heard of. If you got lucky, you just might have “stumbled” upon a discussion about Steve Ballmer or the various health issues facing Steve Jobs. It doesn’t take Sherlock Holmes or Lenny Briscoe to notice that their just might be a problem here.
The obvious solution to this “problem,” of course, is simply to turn off our monitors, put down the keyboards, and wait for something to happen. Be it right or wrong, life does not exactly work in that way anymore. So we fill the void with various media sources, hoping that it will fill the “dead space” of a slow news day. Some watch Brock Lesnar beat poor Frank Mir until he cries on YouTube for the five hundredth time. Others go to TMZ in order see the “forgotten” footage of Michael Jackson’s hair catching fire. Still others figure out a way to watch the Senate confirmation hearings for Supreme Court hopeful Sonja Sotomayor. While all of these activities do give us our “media fix,” they are about as productive as watching paint dry. One can only watch a former professional wrestler insult everyone within earshot, burning hair, or politicians yell at each other for so long before going completely insane. So we decide to go back to work on our pet projects, hoping that one day it — and by extension, we — will become successful enough to be covered the likes of Michael Arrington and Henry Blodgett on a slow news day.
And therein lies what makes this moment in time different than the media controlled dystopia of Max Headroom: power. We are ultimately in control of the content given to us, not some cryptic television network run by Charles Rocket and Jeffery Tambor. The New York Times doesn’t decide what news is “fit to print,” we do. While it’s great to scope out The Drudge Report or Mashable for new things to read and/or learn about, it is more important in our society to “create” that next big idea. So we work on our blogs and fiddle with our various web 2.0 applications, all with the hope that our contributions will turn the “information tide” our way. This is our time, and we will make damn sure that we get every last second out of it. Biz Stone did it. Tim Brenners Lee did it. Now it’s our turn.
…And there you have it. On the behalf of everyone at the Free Line, we sincerely hope that you have enjoyed our three-part series about the future, media, and everything in between. Be sure to tune in tomorrow for more of that web 2.0 news you can use. Until then, we bid thee adieu.











