US Hosts Malware, Google Updates Image Search, Cuil Disappearing? - Free Line 12/29/08

Welcome to today’s action-packed, if slightly abbreviated, edition of the Free Line. Despite the time of the year, the web doesn’t sleep and neither do we. We will be back to our old selves tomorrow. In the meantime…

The United States is the number one host of malware in the world, says security firm Sohpos. According to the findings, US-based computers and servers hold a surprising 37% of all malicious code and programs, up about 37% from the previous year. Many within the industry believe the number is due to both economic fears and the 2008 presidential election. Coming in behind the US are China (27.7%, down nearly 50% from the previous year), and Russia (9.1%).

Elsewhere, The folks at Google have officially beefed up its base image search engine. The big news this time around is the addition of choice.  Users can now easily narrow down their search to find clip art, pictures of people or animals, and hand-drawn sketches. The new options are accessible through a drop-down box found on the search results page. Google Image Search, complete with the new options, is available now for all users.

Finally: Cuil, the search engine designed to “beat Google at its own game,” might be down for the count. Although it debuted with considerable hype last July, Cuil has failed to keep the audience it had over the summer. Some analysts say that the failure is due to its indexing service, which has been described as everything from “poor” to “takes down sites.” With absolutely no sign of actually fixing their problems, Cuil seems to be destined for the “Road to Nowhere.”


Best Times to Watch YouTube, Cross-Language Enterprise Search, Mobile Wikipedia, Tweetag, Browser Extension Friday: Scripts - Free Line 12/19/08

Earlier in the week, we reported that the biggest consumers of online video were those over the age of 35. It has now become apparent as to why this phenomenon occurs. According to Nielsen, 65% of those who participated in the first survey said they usually watch videos between nine in the morning and five in the afternoon, Monday through Friday — also known as the traditional American work week. Out of that number, roughly 34% said that they partake in video viewing during their lunch break, which is traditionally between noon and two. Other “prime YouTube times” include weekends from six in the morning to eight at night (51%) weekdays from five till eight at night (49%).

Elsewhere, Google has made it easier for users of all languages to share and compare vital website data. Using both Google Translate and the base search engine, the so-called “Cross-Language Enterprise Search” allows you to actively translate a variety of websites on demand. “Users can search in their native language, but find every document within the enterprise on the topic,” writes products manager Cyrus Mistry on the Official Google Enterprise Blog. “You can choose to have the results come back in any language and you can even translate the search result snippets (or documents themselves) into any language.” The Cross-Language Enterprise Search is available now to all users.

In Wikipedia news, the encyclopedia known for its user-generated content and gaping factual errors has finally come to the world of mobile phones. As expected, the mobile site offers everything its bigger brother does, only in an easier to manage form. In this case, “easier to manage” means that all pictures, bounding boxes, and colorful links have to sit this one out. In their place sits the mysterious “Spoken Wikipedia,” a as-of-yet inactive feature that already has a few tech bloggers buzzing. Mobile Wikipedia, minus the “Spoken Wikipedia,” is available now for everyone.

Next up on our nonstop cavalcade of free, we have Tweetag. Like the “official” Twitter Search, Tweetag lets you to search for certain words and topics on everybody’s favorite microblogging service. Unlike the name brand equivalent, however, you have the added option of picking your words from the tag cloud. As with all clouds of this nature, the more “popular” the topic, the bigger the physical word. Because of this, working with Tweetag feels more like a liesurely browse than endless searching. Interesting and engaging, Tweetag makes “microblogging from a cloud” such an easy thing to do.

…And to finish off the week, we have the triumphant return of Browser Extension Friday. In today’s actioned packed feature, we’re going to take a look at six scripts designed to improve your overall web experience.

Before We Begin: Before you can try out any of these scripts, you’re probably going to need a small extension. To that end, we have…

Firefox - Greasemonkey. There are also official versions of Greasemonkey available for Firefox-derivatives Flock and Epiphany, and “unofficial” versions for SeaMonkey and musical database Songbird.

Internet Explorer - Greasemonkey for IE. Former Free Line favorite IE7Pro also supports scripting.

Safari - While Safari has a built-in Applescript support, a browser extension is needed for the scripts we will be investigating today. For that, check out GreaseKit.

Konqueror - Konqueror Userscript.

Additionally, both Opera and Chrome have built-in support for most of these scripts.

With that said, here we go:


Online Video Usage in 2008, Mark Cuban to Yahoo: Buy Like Crazy, Twitter Joins Friend Connect, Google Suggest Gets an Upgrade, Zannel - Free Line 12/16/08

Legendary pollsters Nielsen have released their data concerning the growth of online video in 2008, and the results are, to say the least, surprising. According to the findings, nearly 60% of videos loaded from sites such as YouTube and DailyMotion are from people above the age of 35. Younger viewers, on the other hand, tend to watch more diversified content more often. “Initially, it is a bit shocking,” writes the team on the official Nielsen blog, Connecting the Dots. “But the truth of the matter is that video has already reached popularity to the point that the video universe, in broad terms, looks much like the overall Internet audience.”

Entrepreneur, sports executive, and generally polarizing figure Mark Cuban has a few interesting things to say when it comes to the future of Yahoo. According to the Dallas Mavericks owner, the solution to Yahoo’s financial woes is simple — buy up the competition like there is no tomorrow. “Yahoo has a very simple business. Generate traffic and monetize it,” writes Cuban. “Their strategy should be to acquire every and any company that makes their traffic, services, content or monetization stronger.” If all goes well, he theorizes, Yahoo won’t need another company like Microsoft to bail them out. It would also prove once and for all that the company might not be as “washed up” as many think. “Yahoo has the opportunity to be the ultimate next generation media company. Google does one thing well, search. Yahoo is and should be the best at everything else. It just has to stop being afraid of its own shadow.”

Elsewhere, Twitter is the latest major media concern to sign on to Google’s new Friend Connect service. Users can now use their Twitter IDs to access everything the Friend Connect universe has to offer, from Google Doc to AOL Instant Messenger and everything in between. The service also adds your Twitter contacts as friends automatically, making it easy to stay in touch no matter which service is in use. The addition of Twitter is big news for the fledgling service, which has to compete with both MySpaceID and Facebook Connect. While many within the industry applaud the new Google/Twitter partnership, some wonder if the existence of three “universal login services” is even necessary. The new, Twitter-centric Friend Connect is available now.

In other Google-related news, the search engine giant has begun to make a few changes to its Google Suggest feature. Instead of providing a series of “related searches,” Suggest now simply provides a sponsored link that takes the user directly to the site. Full-fledged advertisements have also been spotted, but these links do not interfere with the normal Suggest listings. At press time, the new “intsa-link” technology is active for only established organizations (UPS, for example) and news stories. While beta testers have been working with the new addition for a few days now, it is as of yet unknown when the feature will hit the general population.

Finally, we have Zannel. Zannel is based around the idea that iPhone users need a microblogging service of their very own. Like Twitter, the service lets users send short messages back-and-forth at rapid speed. Unlike the name brand equivalent, however, users can use the included map to see what other activity is going on around them. In addition to the root program, the map picks up Twitter and Flickr usage as well, making it easy to find new things and people. Easy to use and set up, Zannel is perfect for anyone who wants something a bit more “technologically advanced” from their portable microblogging client. Zannel is available now for all users.


Google Zeitgeist 2008, Microsoft and Yahoo Take 512: Here We Go Again, Native Client, Google Book Search Adds Magazines, WPClipart - Free Line 12/11/08

Hot on the heels of Yahoo, search mega-stars Google has finally released their list of the top searches for 2008. Topping the worldwide list this year is Alaskan governor and former vice-presidential candidate Sarah Palin, who beat such notables as the Olympics and actor Heath Ledger to take the top spot. While Governor Palin might have literally been “on the top of the world,” she was merely seventh in the US. That prize goes to President-elect Barack Obama. Other major categories include fastest rising figure overall (Barack Obama), fastest rising news figure (Sarah Palin), and biggest trendsetter (Facebook).

A few weeks ago, we published a report by the London Times claiming that Microsoft was willing to purchase the search rights from sometimes competitor, sometimes dance partner Yahoo. While the deal in and of itself was proven to be “pure fiction,” the idea that the supposed deal was based upon was intriguing enough to get people talking. Among said people is Ivory Capital, an investment firm that holds about 1.5% of Yahoo’s stock. Under the Ivory deal, all search holdings would be sold to Microsoft, giving Redmond total control of both the Yahoo and the Windows Live search franchises. Yahoo would then implement the new combined engine into all of their services, essentially becoming a Microsoft affiliate. Desipte the labeling, Yahoo would still be entitled to 80% of the ad revenue derived from their sites. Neither Yahoo nor Microsoft have anything to say concerning the Ivory proposal at this time.

Elsewhere, the folks at Google Code have announced the development of Native Client, a new programming scheme designed to allow web-based applications to run code from a variety of sources. Native Client, according to its programmers, is based around the idea that the user should not have to sacrifice security for functionality. While other systems, most notably Microsoft’s ActiveX, offer many of the same usability features, the securities features are mediocre at best. Native Client is also said to be linked to Javascript, which could in theory provide a faster, safer experience for all users. Although the new scheme isn’t even close to being finished, a development kit is available at the Google Code website.

In less tech-y Google news, the company’s Book Search service has been updated to include magazines. “Today, we’re announcing an initiative to help bring more magazine archives and current magazines online,” writes Google engineer Dave Foulser on the Official Google Blog. “We think that bringing more magazines online is one more important step toward our long-standing goal of providing access to all the world’s information.” Each piece is searchable by magazine type, article name, and keyword. At press time, dozens of magazines have been included in the service, including Popular Mechanics, New York Magazine, and Ebony.

And finally: Every now and again, even the best of us need a little clipart. The main problem, however, is actually finding something useful. For most of us, the search is an hour long ordeal that includes scouring forgotten file folders, floppy disks that barely work, and the occassional tour of Flickr. If you don’t feel like going through all of that, yet still need some art, give WPClipart a try. The site is is a literal “clipart repository,” featuring roughly 23,800 pics covering scores of diverse topics and ideas. The files can be loaded in the “traditional” JPEG format, lossless PNG, or in one massive chunk. While you shouldn’t exactly be expecting Da Vinci, WPClipart is full of great looking, public domain art for a price that everybody loves — free.


Google Improves Blog Search, Wall Street Journal Editor Dislikes Internet Advertising, Flickr Mobile Updates, UserVoice, Bopaboo - Free Line 12/05/08

Google has officially changed the way their specialized Blog Search service indexes its content. Instead of using the previously accepted method of scouring RSS feeds, the engine now indexes actual blog content. The end result is a much more accurate, more in-depth search engine. While there are still a few bugs to be worked out — some bloggers are complaining that blogroll listings are giving them “false positives — the update generally makes “searching the blogosphere” a more rewarding experience.

Despite what many bloggers might have you believe, not everyone is a fan of Internet advertising. According to an interview conducted by Reuters, Wall Street Journal managing editor Robert Thomson just doesn’t see the appeal of ads of the digital variety. According to Thomson, advertising tends to stand out more on the printed page than it does on a computer screen. He also states that most people are physically doing less while they read the newspaper, thereby making the ad more noticeable to the reader. “The only multi-tasking that you can do while reading a newspaper is drink a cup of coffee,” he told the news service. “Online… the link between the reader and the ad is more transient.”

Elsewhere, it seems as if photo favorite Flickr is itching to join the world of “video via camera phone.” Thanks to the latest update, Flickr Mobile users will be able to load, then play back, a variety of user-generated video clips. Unlike services like Qik that encourage live streaming, Flickr users are limited to ninety second clips. At press time, the new Flickr Mobile is only available for the iPhone. Support for other Webkit-based browsers and Opera Mobile will be available soon.

Next, we have UserVoice. UserVoice is an interesting little tool that allows you to set up an “answering machine” service directly on your site. Instead of sending an email, posting on a forum, or even writing in a guestbook, users can actually leave short voice messages to you. Not only does this give you yet another way to interact with your audience, it also lets their collective voices be heard … literally. While the base UserVoice service is free, several “for pay” options are also available for netowrk and enterprise customers..

And to finish out the week: In the world of online business, there is a fine line between “thinking outside the box” and downright stupidity. Standing directly on that line is Bopaboo, the new music that claims to sell “used” mp3 files for a mere $.25 a piece. The underlying problem is perception. As far as most users (and lawyers) are concerned, 98% of Bopaboo’s “merchandise” was at one point taken illegally from either peer-to-peer networks or BitTorrent. While some might applaud the company for starting what amounts to an auditory black market, most won’t touch this site with a ten foot pole. Saving $.75 on a song isn’t necessarily worth the RIAA lawsuit that is bound to follow. Bopaboo is up and running for the time being now.


Yahoo’s Top Searches of ‘08, Soolve, Facebook Connect Launches, Power.com, gOS - Free Line 12/02/08

The year is almost over, and you know what that means: the “best of” lists are coming. Kicking off the celebration this year is Yahoo, who definitely had a 2008 to remember. According to the popular search engine/punching bag, the most popular phrase overall was Britney Spears, with World Wrestling Entertainment trailing closely behind. The top news search award goes to “hurricanes.” Other “top searches” include President-elect Barack Obama (top politician), IRS Stimulus Checks (top economic news story), Michael Phelps (top Olympian), and Miley Cyrus (top rising star). Expect to see entries from such heavy hitters as Google, Microsoft, and AOL within the next few weeks.

Those of you who have a hard time coming up with search phrases are about to get a shot in the arm, thanks to Soolve. Soolve is a new search engine that offers up automated “suggestions” based upon your root keyword, similar to Google Suggest. Unlike the name brand equivalent, however, the service doesn’t just rely on one engine for its suggestions. It goes to seven, including “niche” engines such as Wikipedia and YouTube. Suprisingly easy to operate, Soolve is great for anyone wishing to do a little “field research” into keyword creation … or have a giant mental block when it comes to finding that perfect phrase.

Elsewhere, the long anticipated Facebook Connect service has finally been launched. For those unaware, Facebook Connect is a service that allows you to sign in to other social media sites such as Digg with their Facebook information. Aside from making life easy for the end user, the service has the added benefit of improving the actual “partner sites” as well. As a Connect partner, the site is privy to most of the tools given to actual Facebook programmers, including news feed and invite displays. Despite the ballyhoo, Facebook isn’t the first social site to attempt something of this mangitude. That distinction goes to Google, who launched their Friend Connect service last May.

In other social networking news, Brazilllian start-up Power.com is out to change the way that you use your social networks of choice. As the name suggests, Power.com is designed for the so-called “power user” that operated several social media accounts on serval different networks. Instead of relegating the user to an RSS feed or email updates, Power actually combines all of the services into one gigantic process. The end result is closer to “all-in-one” instant messaging programs such as Pidgin and Trillian than the normal Google Gadget. Power.com is available now to all users.

Finally, we have something a bit different for the Free Line a Linux distribution. The gOS Cloud is based around the idea that it shouldn’t take a super genius with a Masters degree in computer science to properly set up a Linux-based operating system. To achieve this, gOS uses a combination of Google simplicity and OS X flash to make the user feel at home. Another interesting feature about this OS is the lack of a proper “desktop.” Instead the traditional two-dimensional background picture adorned with shortcuts, the gOS always starts in a Chrome-esque web browser. Although the comparative simplicity of the OS is bound to annoy hardened Linux users, gOS is perfect for anyone who wants to give the “underground favorite” a try without straying too far from home.


Microsoft and Yahoo, Take 97: Good Deal or “Pure Fiction?” Alexa Shuts Down, Ads on Social Networks, Ziipa - Free Line 12/01/08

A possible deal between Microsoft and Yahoo might still be in the works, according to the London Times. Under the terms of the deal, Microsoft would take control of Yahoo’s search service for a period of ten years. While Yahoo Search would be under Microsoft control, it would remain a distinct, separate entity from Live Search. The deal would also give Microsoft three seats on Yahoo’s board of directors, as well as a “two year window” to purchase the search engine outright for $20 billion. It must be distinctly understood, however, that the deal only involves the actual Yahoo search engine. All of the other services currently offered by the company, such as Yahoo Mail and Yahoo News, will remain under Yahoo control. Neither Microsoft nor Yahoo have chosen to comment at this time.

As enticing as the story is on the surface, many within the industry are having a hard time believing that it’s true. Kara Swisher of All Things Digital says that a source close to both companies claims the rumors are “total fiction.” Writes Swisher: “I have spoken to top sources at Yahoo and Microsoft too and all scoff at such a deal now taking place or that either side has been in any such discussions of late.” While she doesn’t necessarily rule out the possibility of this deal happening some time in the future, the “present” looks very much in doubt.

In other, non-Yahoo news,  Amazon has gone forward with plans to shut down Alexa. For those unaware, Alexa was a tool designed to track the web usage of users, similar to Google Analytics. The software was more famous — or infamous, if you prefer — for the spyware warning that followed its toolbar throughout its life. According to the folks at Amazon, Alexa was shut down due to a combination of low usage and stiff competition from the likes of Yahoo, Google, and Microsoft. Although Alexa stopped accepting new customers November 26th, Amazon plans to keep the service running until January 26th.

Elsewhere, it seems as if the advertising found on social networking sites might not be as popular (or profitable) as once thought. According to a new poll conducted by researcher IDC, only 57% of those surveyed said they have clicked on at least one social network-based ad in the past year, with only 11% actually buying anything. By comparison, the click rate/purchase dynamic on traditional websites stand at 79% and 27%, respectively. “The thinking has been that the popularity of social networking services will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content and therefore advertising inventory,” IDC’s Karsten Weide told WebProNews. “All of the above has proven true — except that almost invariably, [social services] have had a hard time selling this inventory.”

Finally, we have Ziipa. Ziipa is an interesting social media site that allows users to find, post, and talk about all of the best web 2.0 tools and apps the Internet has to offer. Despite being rather new — the root company was only created last May — the service is already getting favorable reviews from a few well-known sites. “Ziipa will interest virtually anyone who’s tired of the same old, same old,” writes Mashable’s Paul Glazowski. Equal parts Google, StumbleUpon, and the “award winning pies” table at the county fair, Ziipa is perfect for anyone who is in the mood for something a bit “different,” yet still mind numbingly advanced.


Online Advertising on the Rise, TV Ads Gets an Upgrade, Google Goes to Russia, LinkedIn Streamlined People Search, Lunascape - Free Line 11/26/08

Despite the current state of the US economy, the online advertising business is still going strong. According to a poll done by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, online ad spending will increase by roughly 8.9% in the coming year. Despite the fact that this number is down from the previously reported 14.5%, the findings are good news for most nouveau ad men who have been clutching their wallets in fear for the past two months. Individually, the IAB reports that sponsorship spending will take the biggest hit in 2009 (-12.9%), while the video advertising sector will see the biggest gains (44.9%).

In other advertising news, Google has made a few upgrades to TV Ads, the Free Line all-star designed to get your advertising campaign on television with the least amount of pain possible. The new update lets users have greater control over when their respective ads actually take to the airwaves. Previously, the ad keywords could only be matched by using the “exact match” variable. In addition to “exact match,” advertisers now also have access to “broad match,” which will allow them to view programming by category. “The great thing about broad match results is that it does the work for you,” writes Associate Product Manager David Wurtz on Let’s Take It Offline, the official TV Ads blogs. “Program targeting is a great way to reach your target audience when your message is most relevant. If your ad is relevant to the programming content surrounding your ad, you’re likely to see better results.” TV Ads, complete with broad match technology, is available now to all users.

Sticking with Google for a moment, the company is currently in talks with popular Russian social network Odnoklassniki about adding a Google-branded search box to their network. The deal would not only give Google a sizable share of the Russian market, it would put them within striking distance of reigning search czar Yandex. At press time, Yandex holds about 46% of the market share in Russia and neighboring states. Neither the exact terms of the deal, nor where the proposal stands with Russia’s hard-line Federal Antimonopoly Service, are known at this time.

Elsewhere, popular business-based social network LinkedIn has introduced a new way for you to search for others on their service. Called the Streamlined People Search, the new service employs a series of auto complete menus designed to help you find exactly who you are looking for in the least amount of time possible. The new feature also searches profiles, automatically matching your keyword with the pertinent information found therein. While it isn’t exactly original — both Facebook and Google offer similar functionality –the Streamline People Search is an improvement over the previous “shot in the dark” method of searching through the network.  Streamline People Search is up and running now.

And finally: On the last edition of Browser Extension Friday, we took a visit to the wonderful world of browser emulation. Today, we take things to the next level with Lunascape.  Lunascape is a Japanese browser that has the Trident (Internet Explorer), Gecko (Firefox), and WebKit (Safari and Chrome) rendering environments built right in. This essentially makes Lunascape three different browsers in one. Even though the translation from Japanese to English has been a tad “rough” at points, the fundimentals of the program show promise. According to developer Lunascape Corporation, nearly 10 million instances of the browser has been loaded since 2004. Surpringly original and definitely intriguing, Lunascape has all the tools (and rending environments) needed to make a big splash worldwide.


Google Site Search Gets an Upgrade, DeepDyve, YouTube Sponsored Videos, GirlInaShirt, Browser Extension Friday: Microformats - Free Line 11/14/08

Google’s Site Search has been updated. Previously known as the “Google Custom Search Business Edition,” Site Search is a specialized engine that allows users to search for material with a chosen website. The big news this time around is the addition of On-Demand, a new feature that lets you add new sites to the search queue as soon as they go live. Many within the industry are thrilled with the update, with some wondering when (or if) the new feature will be added to the base Google search engine. The new and improved Google Site Search is available now.

Elsewhere in the world of search engines, there’s DeepDyve. DeepDyve is a new tool that finds information in the places that others fear to tread — the so-called “dark web.” While the dark web is available to most users, its content remains goes unindexed by the likes of Google and Yahoo. The reason for this due to the dymanic, query-specific way the content is housed on the root server. DeepDyve gets around this by partnering up with the organizations that control these servers. “More than 42 million consumers spend 25 hours per month online researching business and personal information,” said CEO William Park in a press a release. DeepDyve gives information-savvy consumers unparalleled access to quality information found only in the deep web.”

In other news, the top spot on all YouTube searches are now available to the highest bidder. The popular video service now features several “sponsor videos” in their video list. “Any will be able to promote videos in a relevant, democratic way,” YouTube founder Chad Hurley said Thursday. “You simply determine what you’re willing to pay for a view, then only pay when someone clicks to watch it.” Critics say that the new plan will add mass amounts of spam to otherwise relevant searches. Sponsored videos are up and running on YouTube now.

Thoughout the existence of the Free Line, we have seen some pretty wild ways to advertise your business. With all due respect to the others, we have found one of the the strangest, “left-field” service designed to get your name out there — GirlInYourShirt. The premise behind GirlInYourShirt is a simple one: for $75, a woman named Jenae will wear a shirt adorned with your company’s logo on her online television show. Jenae’s program is then syndicated on many popular services, including YouTube, Twitter, and Seesmic. Bizarre yet interesting, GirlInYourShirt is perfect for those who enjoy using more “unorthodox” methods to bolster your ad campaign.

And to finish out the week: To many of the so-called “web geeks” out there, there are few emerging technologies more interesting than that of microformats.  For those unaware, microformats are a specialized set of tools designed to make XHTML work “properly.” In laymen’s terms, the new coding structure is designed to “put human readability first.” On this edition of Browser Extension Friday, we have three tools designed to bring microformats into your life.

  • Oomph - For Internet Explorer. Write, edit, and use microformats with relative ease. Oomph is also compatible with the Windows Live Writer blogging software.
  • Operator - For Firefox. Awaken the microformats that are “sleeping” within ordinary websites.
  • Safari Microformats - For Safari. Alerts you to when a website uses microformats in its code.

…And remember: If there are any extensions that you would like to see covered on Browser Extension Friday, tell us. As we’ve said before, the Free Line is all about the free exchange of information.


Live.com Goes Social, Twitter Hits Milestone, Social Media and CEOs, MySpace Primetime Application, Happenr - Free Line 11/13/08

Microsoft’s Live.com web portal has gotten a distinct social makeover. The new site now contains many “standards” of the social networking trade — custom profiles, messaging ability, blogging, and more. The folks at Redmond say that the service will eventually be connected with fifty content partners. While the move seems a bit odd coming from a more “traditional” company like Microsoft, it’s not all that uncommon for search sites to embrace social media. As some of you may remember, Yahoo attempted to do something similar a few months ago with their Profiles. The new, web 2.0-flavored Live.com is online now.

Twitter has officially hit the monumental “one billion message” milestone. The billionth Tweet is thought to have occurred sometime Wednesday. According to data supplied by social archival site Popacular, it took roughly two years and three months for the microblogging service to reach that level. By comparison, instant messaging services from Yahoo, AOL, and Microsoft hit the billion message mark on a near daily basis. The people behind Twitter have no comment at this time.

Despite reports to the contrary, the use of social networking in business is still considered to be fairly controversial by many CEOs. According to a poll conducted by Burson-Marsteller and industry periodical PR Week, 29% said that using social media is an effective way to communicate with employees, consumers, and shareholders. An equal amount also claimed that using social services didn’t help their businesses at all. Moreover, only 18% of those surveyed have actually used social media services to inform their shareholders. While the jury may still be out concerning the use of web 2.0 technologies, most agree that the use of “web 1.0″ has indeed helped their business. Nearly 71% say their website is the best way to interact with others.

In other social networking news, MySpace has officially released the MySpace Primetime Application (or MPA for short), a new app designed to take their video offering to the next level. The MPA allows users to quickly find videos from not only MySpace TV, but Hulu as well. Once the desired video is located, users can then post it onto their pages, just like always. “Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered,” MySpace Vice President Jason Kirk told WebProNews. “We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application.” MySpace Primetime Application is available now.

And finally, there’s Happenr. Happenr is a so-called “events search engine” designed to tell you what’s happening on the continent of Europe. The engine scours several diverse databases and the cultural calendars of over one-hundred cities, all in an effort to keep your hypothetical itinerary as “up to date” as humanly possible. Results can be displayed in English, German, and Dutch. To top it all off, the Happenr API is available for free on the site, meaning that other sites can tap into its interesting European goodness. Happenr is up and running on a PC near you. An iPhone application is also in the works.

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