Set a Course to Wolfram Alpha – Free Line 6/10/09
It seems as if the shift from Live Search to Bing is paying off for Microsoft. According to the folks at comScore, the overall “search share” for Bing has jumped a suprising two percent in a week. According to those within the industry, the upswing in popularity is primarily due to user excitement over the upgrade. Still others say the ratings jump is due more to the Redmond’s “Bing-centric” advertising campaign than any sort of noticeable improvement. As always with stories like this, we will pass on any relevant news and information as it comes our way.
This, of course, got us to thinking. Bing can’t be the only search engine that is taking a shot at greatness. What about the others? That is where we come in. On today’s Free Line, we look at the other major search engine that is vying for mainstream appreciation: Wolfram Alpha. Will it succeed, or will their hopes collapse in a pile on the floor? We are about to find that very thing out.
Wolfram Alpha
Creators: Wolfram Research
Theory Behind the Hype: Despite the opinions to the contrary, the people behind Wolfram Alpha do not consider their creation to be a “search engine.” They see it more as an “answer engine” — a tool specifically designed to answer questions of the “what” and “how” variety. Supporters say that this technology will revolutionize the way people search for information online, thereby eliminating the need for “keyword engines” such as Google and Yahoo.
Positives: The system works! Questions such as “Where is Pittsburgh located?” and “What is Pizza Hut?” were answered within moments. For the former, we received a big orange map with a red dot symbolizing the “Steel City.” For the latter, we were given the financial details of Pizza Hut’s parent company, Yum! Brands.
Negatives: the entire engine comes off as being extremely cold and clinical. A search for The Beatles, for example, netted us a two line explanation of who they were and why they were popular. A query concerning the theory of relativity, on the other hand, provided us with a detailed list of facts, figures, and mathematical formulas. The other problem we have with Wolfram Alpha is its name. In our minds, an engine’s name should sound fun and inviting, like Google, Yahoo, or even Bing. Instead we get a name that sounds like it was stolen from an episode of Star Trek: The Next Generation. While it isn’t a “bad” name, it isn’t necessarily lovable, either.
Chances of Hitting It Big: Iffy at best. It all depends on who they decide to cater their engine towards. If they keep with the “science” vibe, no one outside of that community will even bother. If they open it up to more fields of study and/or pop culture, they just might have a huge hit on their hands.











